NLL’s Philadelphia Wings to use Twitter handles on player jerseys

For decades, teams in the English Premier League– and even Major League Soccer– have displayed the brand marks and names of title sponsors on their jerseys.

This isn’t a surprise to see anymore, it’s commonplace.

The National Lacrosse League’s Philadelphia Wings have spun this practice into something new all together, replacing the last names on the backs of player jerseys with each person’s Twitter handle.

While it makes sense that a team in a league with a low profile– and smaller fan base like the NLL– would use Twitter handles on jerseys as a way to increase their social media following, it’s not probable that NFL, NBA, MLB, MLS or NHL teams would do the same down the road.

However, if this one time marketing stunt– scheduled for today’s game against the Buffalo Bandits– works for the Wings and helps the Twitter following overall, it could open some eyes around pro sports.

After all, too much marketing is never enough.

There’s always another dollar out there to be made.