The Mountain West Sports Network goes off the air May 31st and before it does, there’s time to savor a station many of you have never seen.
Servicing the Mountain West athletic conference since 2006, the channel (referred to without a hint of irony as “the mtn”) has remained flexible considering the rapid departures and arrivals of its member schools.
But enough realignment, it dominates far too many college football headlines. Onto the station itself and a typical day watching a production that sports fans will miss. If I’m not mistaken (I am) the saying goes, “better to have had the mtn and lost it than to never have had it on your cable plan at all.”
12:00-1:00 am: Mountain Sports Report presented by Dodge
I can only imagine this constitutes three minutes of highlights followed by fifty seven glorious minutes of the broadcasters asking the ball carrier, “THAT THING GOT A HEMI IN IT?”
1:00-6:00 am: Paid Programming
Knives, ShamWow, Lose 140 pounds in 6 days, etc.
7:00-7:30 am: Mountain West Rivalries
Uh, schools keep leaving. Is that why the show is only a half hour?
9:30-9:45 am: It’s a Numbers Game – Sports Statistics Show
Pop quiz hotshot, how many years does it take for network executives to realize we flipped over the profits to expenses table in our annual meeting?
2:00-5:00 pm: Dallas Baptist at TCU (Baseball)
The Horned Frogs will earn many millions more in revenue in the Big 12 next season. Their Mountain West swan song consists of littering baseball diamonds with “FUMWC” graffiti hits and leaving c-notes at home plate.
5:00-5:30 pm: Ram Sports Magazine
A half hour of Colorado students expressing their eternal hatred for Bradlee Van Pelt.
7:00-8:00 pm: Pro Football Draft Preview
8:00-10:30 pm: Mountain Classics – Football: Wyoming at Boise State
This was a 36-14 blowout. Classic indeed.
Don’t weep too hard for the mtn., Sports Business Daily reports that the CBS Sports Network likely acquires the conference content. That gives the Mountain West a broader audience — three times as many homes carry the CBS channel — but less originality, less mtn (whatever that is).