Uncle Drew, AKA Kyrie Irving, Takes Over Pickup Game
His silky smooth and explosively athletic game made him stand out among the rest in this year’s rookie class. Irving, statistically had no peers, as he averaged 18.5 points, 5.4 assists, and 3.7 boards per game during the strike-shortened 2012 NBA regular season.
In this commercial from Pepsi MAX, Irving shows up to a blacktop game in New Jersey, posing as “Uncle Drew”, complete with the fake grey beard, paunch, and salt and pepper goatee.
When one of the players goes down with an injury, Uncle Drew joins the game and hilarity ensues, as he initially struggles and looks out of his element, then begins breaking people down on the dribble, raining threes and dunking on people right and left:
I can only imagine what went through the minds of these guys playing in a normal, rec-level pickup game when they figured out that one of the NBA’s most talented young players was dissing all of them, in disguise, at that.
These types of stunts are becoming more and more commonly used by advertisers who have a creative streak and are looking for a fresh way to push their products.
I’m sure it was a fun filming for everyone involved and it’s good to see Kyrie Irving has some personality, something which many of today’s young stars certainly do not lack.