Tonight the Great British public steel themselves for another evening of cheering on potential winners, with Michael Jamieson and Andrew Willis hoping to translate their fantastic qualifying times into medals in the 200m breaststroke final. If one of them is able to win gold then they will join Bradley Wiggins and the victorious rowing pair of Helen Glover and Heather Stanning as the stars of the day, perhaps even the symbols of the Games.
However, as the feeling of ecstasy engulfs the hosts, another symbol of Britishness continues to gaffe his way through the 2012 London Olympics.
Boris Johnson has been the figure of pastiche and outright derision. He is the mayor of London, but he is also a bit of a jester. He can turn phrases; he can misconstrue Conservative party policy; he can make light of almost all situations.
However, now he has inadvertently claimed some attention on the day when it should be all about the athletes.
This is Boris getting stuck halfway down a zip wire in a busy Victoria Park. Waving two Union Jacks, he is trying to rouse spectators and promote the message of the Games. Instead, he is drawing ire and chuckles, in equal measure.
When asked about this incident prime minister David Cameron glibly stated that the people of London were lucky to have such an affable chap as their mayor.
He certainly makes politics more accessible for the unfamiliar, but Johnson may now be politely asked to take a step back, if only for a couple of days.