Baltimore-area furniture chain Gardiners Furniture ran a risky Super Bowl promo – and now they’re happily reimbursing customers for their weekend purchases.
The promo, advertised on TV and social media in the week before the big game, promised that all furniture purchased between Thursday, Jan. 31 and 3 p.m. on Super Bowl Sunday would be free if the Baltimore Ravens returned the game’s opening kickoff, or the first kickoff of the second half, for a touchdown.
Sandwiched between the glitz and glamor of Beyonce‘s extravagant halftime show and the unprecedented power outage of the videoboard and half the lights in the Mercedes-Benz Superdome, Jones created some excitement of his own with a 108-yard kickoff return for a touchdown to increase the Ravens’ big early lead to 22 points.
Initially called “the longest play in Super Bowl history” at 109 yards, the NFL used the 34-minute power outage delay to re-measure, knocking a yard off the official tally and knocking Jones’ run out of the record books.
Customers who bought furniture at Gardiners this weekend, though, didn’t care how long the run was, because 108 or 109, it still meant free loot for them.
Gardiners, who promoted the special deal on Facebook prior to the game, immediately posted their congratulations for Jones and their customers on their Facebook page.
The Baltimore Sun‘s Jill Rosen reported that Gardiners took out an insurance policy, just in case. Good thing they did. This weekend’s Gardiners’ customers will be getting about $600,000 worth of free furniture, thanks to Jones.
In a Facebook post, the company also asked customers to be patient as they began refunding deposits and down payments, writing: ”This is our first time experiencing this too so there isn’t a protocol. We are so excited for our winners and for our wonderful RAVENS!”
Those who just redecorated their homes for free are even more happier – especially if they’re Ravens fans.