It’s no mystery why the Texas Rangers have the best average attendance in the American League. With over one million MLB fans already visiting the Ballpark in Arlington this season, the Rangers trail-blazed the world of promotions on Saturday when they revealed Farm and Ranch Day.
For those of you unaware, Texas has been successful both on and off the field in recent years. With two world series appearances in just the last three seasons and offseason moves that have worked out perfectly, Texas has a lot to smile about.
The innovative thinking that goes on inside the Rangers’ front office was undoubtedly used in the promotions department as well. Before the Kansas City Royals finished up their series against Texas, they first had to compete in a Farm contest for the ages. With cows on the field and eggs flying across the diamond, the Royals took a 2-0 nod in the first-ever Farm and Ranch Day.
To make matters worse, the visiting Royals would go on to win the actual game on Saturday.
Baseball fans just want to have a great time, so if egg-tossing and cow-milking doesn’t do the trick, then maybe the national pastime is in deeper trouble than I thought.
Unfortunately, teams like the Tampa Bay Rays refuse to get creative and have contests of their own. Maybe if they featured a “Fish Olympics”, then the organization would probably be able to afford keeping David Price around. Either way, the creative thinking needs to get going in the promotion department of baseball teams across the country — something tells me we have not seen the last of Farm and Ranch Day.
I’m looking at you, Houston Astros!