Ron Berkowitz, a spokesman for Jay-Z’s agency Roc Nation, confirmed to ESPN that Jay-Z is licensed to work as an agent representing players in both leagues. The story was originally reported by the Sports Business Journal.
The hip hop mogul is expected to ink Oklahoma City Thunder superstar Kevin Durant, according to Yahoo! Sports. Durant has not commented publicly about the situation, but is looking for Jay-Z to control his branding. If Jay-Z is able to land a high-profile name like Durant, then a slew of other players are certain to follow.
Since announcing that he was starting a sports agency in April, Jay-Z has already landed a few big names.
The first domino to fall was New York Yankees’ second baseman Robinson Cano, who he lured away from mega-agent Scott Boras. Jay-Z is getting in at just the right time as Cano is set to become a free agent this winter. Roc Nation has partnered with Creative Artists since the agency doesn’t have an MLB agent on their roster.
Jay-Z signed New York Giants wide receiver Victor Cruz to his list of athletes, but isn’t yet certified to represent football players. Last week, Cruz signed his first round tender-offer worth just under $2.9 million this season.
The rapper also signed New York Jets rookie quarterback Geno Smith, who fired his agents after falling into the second round of the NFL Draft. Finally, Roc Nation also added Skylar Diggins of the WNBA’s Tulsa Shock.
Jay-Z has dominated the arenas of fashion and music for over a decade, and is now taking his talents to sports.