Starports.com and Twitter are working with TenTenTen Digital Products to launch ‘Tweeplay‘, a new interactive option to view multimedia on the popular social medium of Twitter. In a country where mobile web traffic is growing exponentially, the new technology allows for sports fans across India to watch replays of major sports events by simply following a process and sending a tweet.
The innovation has already launched and is using the IPL 2014 Playoffs as a launching pad.
“Star Sports has always strived to innovate on digital,” said Ajit Mohan, Star India head of digital business. “We are excited to partner with Twitter to debut this one-of-a-kind offering which empowers fans to pick and watch sports moments of their choice. This is an experiment and could potentially be a path breaking accompaniment to the starsports.com experience. We have had more than 50 million visits on IPL to date and introducing this innovation at the playoffs is a great way to sign off on the tournament.”
In an era where attention spans are constantly shrinking, Tweeplay offers the sports fan exactly what they want and does so very quickly. Simply put, it offers the viewer “snack-sized” content for both the die-hard fan who wants to watch a replay and the average person who just wants to stay in touch with what’s going on.
Step 1: Twitter users tweet “@StarSportsIndia #StarSportsTweeplay Help”
Step 2: They will receive a reply with an appropriate set of commands that they can use to demand for specific highlight videos of the match
Step 3: They can then tweet with the specific command and receive a real-time reply from @StarSportsIndia with the highlight video e.g. @StarSportsIndia #StarSportsTweeplay Dhoni 6
Step 4: Watch the video right within their TWEET AND Twitter timeline