HYPERICE Will Transform How Athletes Heal From Injury
Any athlete that’s suffered a tear, strain, twist, or other injury knows all about cold compression therapy. When you’re hurt — ice is the truth.
The problem with that is that no matter what, you end up having to either sit still for a half an hour and pray the bag of ice doesn’t slip off, or MacGyver some kind of system with a bandage to keep the ice on you, which almost never works. The problem with all of that is you still don’t get the compression part. Just the cold.
A new product, HYPERICE has figured this out, and it could change how athletes recover.
The way it works is before application, one fills a pouch with crushed ice or small cubes. Where it gets awesome is that this pouch fits into a large brace that secures snugly to the affected area. It’s all the benefits of a wrap, as well as the cold therapy that is so vital to healing. It’s simple in its design, yet it could foreseeably change how athletes recover. Gone are the days of being parked on a chair doing nothing with a bag of ice on your knee, thinking about how badly you wish you could heal. Problem areas can be treated almost immediately after a game, or even during.
Hopefully, as the product catches on, more athletes will be able to realize the benefits. Olympic gold medalist in soccer, Hope Solo began using it to rehab her injured shoulder after the 2011 World Cup, and she swears by it. Los Angeles Clippers star Blake Griffin uses it as a huge part of his preventative therapy regimen, which seems to be working judging by his track record.
While so bafflingly simple, HYPERICE is genius in its simplicity, which is why it could change sports medicine on such a large scale. High school and college athletes still haven’t learned the ins and outs of training and injury recovery. Anything that can simplify that process for them is perfect.
Once HYPERICE becomes part of the prep and college training landscape, and high profile athletes like Troy Polamalu and Adrian Peterson continue endorsing it, the possibilities are exciting. A time when a running back could recover from a minor strain quicker than before, without using shortcuts — is a truly great time, indeed.
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