Steve Cyr, a casino host for the Hard Rock Hotel and Casino in Las Vegas, is a star. While he doesn’t play any professional sports or grace the poker tables on ESPN, he does play a huge role in the gambling scene around Sin City. And that in itself is a sport, and a dangerous one at that.
Luckily for Steve, he’s among the best in the business, because he knows how to bring the whales to his hotel — and getting them to spend the big bucks while they’re there. Just watch the video above for an idea of what his job entails and some of his tactics when it comes to getting high-roller clients to spend big.
Steve was recently featured in a story from the Las Vegas Sun, and is the subject of the book Whale Hunt in the Desert, which you can find here. He’s become the pioneer for a whole different kind of sport that has Las Vegas booming.
For more from Steve, make sure to follow him on Twitter.