A Businessman Wants To Trademark “Linsanity”

Published: 15^th Feb 12 12:17 pm

by Eric Haftel
Eric Haftel

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A Businessman Wants To Trademark “Linsanity”

While Jeremy Lin has become a global sensation, it had to be known that some one was going to try to take advantage of it. Well, it has officially happened. A Californian businessman, Yenchin Chang, has attempted to trademark “Linsanity” as his own.

From Scott Soshnick and Mason Levinson for Bloomberg,

Chang, who like Lin is of Taiwanese descent, said he isn’t affiliated with the 23-year-old, Harvard University-educated player who has guided the Knicks to a five-game winning streak after being released by the Golden State Warriors. “I wanted to be a part of the excitement,” Chang, who attended East Los Angeles College and who works in the import/export business, said in a telephone interview. “I’m very proud of Jeremy.” Milord A. Keshishian, an attorney with Milord & Associates, a patent, trademark and copyright firm in Los Angeles, said in a telephone interview that the law “doesn’t bode well” for anyone trying to make money through a Linsanity trademark. ”This looks like a bad-faith attempt to profit from Jeremy Lin’s recent acclaim,” he said of the trademark applications. Chang said he would be willing to sell the trademark if he gained it and Lin wanted it. ”I’ll think about it when that time comes,” Chang said. “Right now, I just want to have some fun with it.”

Sadly, Chang was actually the first of two people to file for “Linsanity” trademarks, which is pretty pathetic. “Linsanity” has arrived and it seems to be here to stay, at least for a bit. Hopefully, Lin has people that are there, with his best intentions in mind.

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