On October 15th, Mickelson will take center stage during halftime of the Denver Broncos – San Diego Chargers game. His shtick will be hitting golf balls from one end zone to targets that are going to be placed around the field. Should he hit a bulls-eye, he will earn $1 million for the KPMG Chip4Charity contest that donates money to the charity First Book, which is a non-profit group that provides books for underprivileged youth. That bulls-eye alone will provide almost 400,000 books.
The outer ring is worth $50,000 and the middle is worth $100,000, neither of which is too shabby.
On the KPMG website, Mickelson said, “My wife, Amy, and I feel strongly that literacy and education are critical to the future success of today’s youth. I am extremely proud to be part of the Blue for Books campaign and it’s just great to know that for every blue hat I see out in the gallery each week, three new books are in the hands of kids who need them most.”
Phil and his family are involved in quite a few charities, but being able to bring his cause to the attention of millions of viewers on Monday Night Football is going to go a long way in providing books for children in need. Phil, the charity and the NFL should all be applauded for their efforts.