PGA Tour: Valspar Becomes Title Sponsor For Tampa Bay Event, Now The Valspar Championship
Those of you with logo merchandise from the Tampa Bay Championship presented by Everbank can now consider the memorabilia a throw back. Beginning next year and running through at least 2017, the event will become known as the Valspar Championship. This deal should provide some much-needed stability for the event, which has endured a rather tumultuous history in that respect since its inception in 2000. Valspar will become the fourth different sponsor since 2003, in addition to three years when the tournament had no title sponsor.
“Valspar is pleased to become title sponsor of a classic tournament that will provide a unique platform to connect our brand with the PGA Tour,” said Valspar chairman and CEO Gary Hendrickson. Not only will Valspar become the sponsor for the tournament held annually on the Copperhead Course at Innisbrook, the company will also receive the designation as “Official Paint Supplier of the PGA Tour and Champions Tour”. I can’t say what kind of an impact that title will have on the company’s bottom line, but I do know the move is a positive one for the Tour.
Had the event not been able to secure a title sponsor its future was in question. The Tour was reportedly considering the possibility of moving another event into its spot next year. This was the only event on next season’s schedule still without a title sponsor and, as such, likely would have been axed for purely financial reasons.
Now that the Valspar Championship is in place for at least the next four years we can all breathe a sigh of relief as we wait to see Kevin Streelman defend his title.