Well, another one bites the dust. Rory McIlroy has made yet another change to his management team. The 24-year-old Ulsterman has announced that he is leaving Horizon Sports Management and has created his own management company, cleverly named Rory McIlroy Incorporated. This is the second such change in McIlroy’s young career – he joined Horizon in 2011 after splitting with International Sports Management and his former agent Chubby Chandler.
McIlroy will bring Donal Casey, who was the director of strategy at Horizon, with him in the new venture. Casey will become CEO of Rory McIlroy Incorporated. Longtime family friend Barry Funston will take over the responsibility of handling McIlroy’s charitable foundation alongside Gerry McIlroy, Rory’s father.
It seems like McIlroy is making a habit out of going through major changes during the offseason. Last year he signed on with Nike and, as part of the deal, moved every club in his back to that of his new sponsor. The results the change brought about weren’t exactly phenomenal. Hopefully this change goes better for McIlroy and his team.
This split has been rumored for a while, but it was hard to say if or when it would actually come to fruition. McIlroy desperately needs some stability and the deal he struck with Nike combined with the new management structure might just provide that. Now that he doesn’t have to worry about this particular situation any longer, maybe he can get back to focusing on his performance on the golf course. It would be great to see him have a bounce-back year in 2014.