Bryce Harper of the Washington Nationals suddenly became viral when he responded to question about underage drinking. Harper’s response of “That’s a clown question, bro” instantly spread all over the Internet and took on a life of its own. Harper went out and trademarked the phrase.
A quick search of the U.S. Patent and Trademark database reveals that the day after he uttered the phrase “That’s a clown question, bro,” Harper (or more likely someone on his clearly savvy management team) applied for the trademark in Harper’s name for “wearing apparel, namely, shirts, t-shirts, sweatshirts, jackets, pants, shorts, hats, visors, gloves, shoes.” Which means that one day soon, you may be able to rock “clown question” from head to toe.
The phrase may eventually die out, but Bryce Harper certainly took the world by storm with that phrase. The 19 year old is going to be one of the biggest stars in baseball, so trademarking this phrase was a great move by him and his team. He is going to make a lot of money off of this and it is just the beginning of his career.
Like all viral things, you have to strike while the iron is hot. The quicker the shirts and merchandise get out there, the more money they will make. Can’t wait too long, otherwise people will move on to other things. What phrase will be the next one to go viral? That’s a clown question, bro.