The Chicago Cubs announced on Tuesday that they will lower ticket prices by an average of 2% for the 2013 season and up to 10% on bleacher seats. This is welcome news for all Cubs fans who suffered through a 101-loss season in 2012.
I wish the new management would have done this before this season when it was well known that the team wasn’t going to be very good. There is a ton of work to do for Theo Epstein and company to gain the fans’ full trust back because Cubs fans have done a ton of waiting and some are getting sick of the rebuilding project already.
The Cubs drew 2.8 million fans in 2012, the first time the team has drawn under 3 million since 2003. It became very evident to anyone who watches the team on a regular basis than either fans are getting smarter and not going to Wrigley Field just for the experience or are waiting for the team to get better before spending their money again.
I would have liked to seen the ticket prices dropped even further, maybe even an decrease of 5-10% at least for the 2013 season. Epstein will turn things around for the North Siders and maybe in 2014, Cubs fans will have something to be proud of again.
As a diehard Cubs fan myself and I freely admit that, this was a very rough year to deal with with this week being the anniversary of the Bartman game but fans like myself aren’t going to turn the TV off at the beginning of the 2013 season. I can’t promise I won’t be by the All-Star break but April 1, the TV will be on.