A contest run by Yum Brands Taco Bell said it would provide free Doritos Locos Tacos if a Tiger or Giant recorded a stolen base. Angel Pagan recorded a stolen base off of relief pitcher Drew Smyly and Tigers catcher Gerald Laird. For his efforts, customers will be able to get the new Taco Bell creation combining a classic crunchy taco wrapped inside a shell made out of the popular Doritos chips.
Pagan has been a speedster in his first year as a member of the Giants. In the 2012 season, Pagan had 38 doubles, and 15 triples. The Giants outfielder also stole 29 bases, while getting caught 7 times. Pagan, the former New York Mets and Chicago Cubs star, stole 37 and 32 bases in 2010 and 2011 respectively.
Laird, the Tigers backup catcher, has had a rough season against base runners. Laird threw out 10 base runners, while 42 runners were able to advance when Laird was catching. His .192 rating on the season was one of the worst in his career. In his career behind the plate, Laird had a .354 rating of catching runners.
Pagan made it to first base thanks to a walk by Smyly. After advancing to second on a stolen base, Pagan would score and represent the second run of the game for the Giants.
For Taco Bell, the free tacos represented a source of free marketing. The deal was mentioned several times in games one and two by the announcers. I’m sure the free taco will also be announced in the upcoming games too. Taco Bell sold over 100 million Doritos Locos Tacos in ten weeks, making it the most successful launch in the company’s history. The $1.29 product will see upgrades into additional Doritos flavors, including Cool Ranch and Hot and Spicy. Taco Bell recently upgraded its menu and new items, like the Doritos Locos Taco, are propelling sales and the company’s stock higher.
The free tacos will be given away on Tuesday October 30th at all Taco Bell locations. Customers can pick up the tacos from 2pm to 6pm on that day. Tuesday is scheduled to be a travel day in the World Series, if the Tigers can win at least one game at home over the Saturday through Monday stretch.