Winning cures all wounds. That doesn’t mean that it’s the only cure. The Chicago Cubs have proven that a professional sports franchise can build a massive following without a winning history.
The Cubs won their last World Series championship in 1908. Since then, their last National League pennant came in 1945. Their only playoff series victory came in 2003. Despite their struggles and local competition from the Chicago White Sox, Cubs fans have kept coming out to the park to support their team.
How have the Cubs done this? A perfect example for how they’ve stayed close to their followers is seen with their “Wrigley Field Turns 100 Logo Contest.” In 2014, Wrigley Field turns 100-years-old. To celebrate, the Cubs have asked their fans to create a commemorative logo that’s worthy of their venue.
Starting on Feb. 6, fans can submit their design through the official team website. Submissions can come from any legal resident who is at least 13-years-old. Contest ends Feb. 28.
The best logo will get featured throughout the 2014 MLB season. The winning designer will receive tickets to a summer game and a personalized jersey. While it isn’t much of a material reward, it’s a nice gesture for anyone who wants additional exposure or everlasting memories.
It’s important for the organization to remain connected with its fans. That’s especially true when a team is in the second season of a massive rebuild. Most fans understand that this team won’t become a postseason contender until 2015 at the earliest. The Cubs must find other ways to keep fans interested, and not just stay home until that win column fattens up.