If you live in the Miami area or anywhere in South Florida and you get the Sunday morning paper, you would have seen Miami Marlins owner Jeffrey Loria‘s full page ad addressing Marlins fans and the state of the team. Loria split the letter into a few sections addressing the fans, the roster, the ballpark, the finances of the team and communication.
Loria listed the awards the ballpark won after it had been negatively addressed, according to Loria. The money surrounding the ballpark came into question after Loria dumped the team. There were rumors that said Loria dumped the players because he could not afford the ballpark. Loria tore all those rumors to pieces in the advertisement.
What I found most interesting was his take on way he dumped the roster. This is what Loria had to say:
Losing is unacceptable to me. It’s incumbant upon us to take swift action and make bold moves when there are glaring problems. The controversial trade we made with the Toronto Blue Jays was approved by Commissioner Bud Selig and has been almost universally celebrated by baseball experts outside of Miami for its value. We hope, with an open mind, our community can reflect on the fact that we had one of the worst records in baseball. Acquiring high-profile players just didn’t work, and nearly everyone on our team underperformed as compared to their career numbers. Our plan for the year ahead is to leverage our young talent and create a homegrown roster of long-term players who can win. In fact, objective experts have credited us with going from the 28th ranked Minor League system in baseball to the 5th best during this period. Of the Top 100 Minor Leaguers rated by MLB Network, we have six — tied for the most of any team in the league. We’ll evaluate this roster and possibly bring in additional talent based on our assessment of what we need. The very same naysayers who are currently skeptical once attacked us for bringing Pudge Rodriguez to the Marlins in 2003. More than any other, that move contributed to our World Series Championship.