Looking back on how the Boston Red Sox season went in 2012, why would anyone want to attend a baseball game at Fenway Park this coming season? Opening Day is only a week away, and the Red Sox ownership is worried about attendance in April.
The Red Sox will open the 2013 season on the road and will face the New York Yankees on April 1. When the team returns to Boston for the home opener on April 8, the teams they will play aren’t really a draw for the fringe fans.
After facing the Baltimore Orioles and the Tampa Bay Rays for six games, three each, Fenway park will welcome the likes of the Kansas City Royals, Oakland Athletics and the Houston Astros. The last three teams the Red Sox will face in April won’t be big ticket sellers.
The owners have a different idea to try and bring people to the ballpark — cheap food. The concession stands at Fenway Park will offer discounts on a food and beer for the month of April. This idea is not something new for a professional sports team based in Boston. The Boston Bruins had a similar gimmick earlier in the year when the team returned from the lockout and were worried fans would not attend games at the TD Garden.
Red Sox ownership is worried their sellout streak will come to an end during the month of April, after losing a ton of fan respect with the team’s lacking performance last season. Fenway Park has ‘sold out’ 793 straight games (meaning they’ve at least distributed the tickets to various re-sellers). It was quite obvious the ballpark wasn’t full during the month of September, so not all the tickets are actually sold to fans.
After a 90-loss season, the Red Sox are trying everything thing they can to get the ballpark packed come the middle of April, even at the expense of a few concession dollars.
I wonder if they will have a special on chicken and beer as a combo?