Apparently Jay-Z, the hip-hop mogul and founder of Roc Nation Sports, wants to sign Yoenis Cespedes, the prodigiously-talented left fielder of the Oakland Athletics.
As it so happens, Cespedes will be in the hometown of the Brooklyn-based rapper turned sports agent next week for the MLB Home Run Derby at Citi Field. Jay-Z’s Roc Nation has already partnered with Creative Artist Agency to help out with the baseball aspect of the business. CCA is headquartered in Los Angeles and has offices spread across the country, and also Europe and Asia.
To this point, Roc Nation’s most prominent baseball signing has been Robinson Cano. It was the New York Yankees second baseman who picked Cespedes to take part in the derby in the first place.
It has already been suggested by 95.7 FM The Game’s Guy Haberman that the invitation to the derby could be a ploy to get the 27-year-old Cuban connected with Jay-Z. Cespedes is in the derby on the basis of his freakish power, but if it is a little trick to get Cespedes and Jay-Z in the same room, then I say go right ahead.
The second-year slugger is currently represented by Adam Katz of the Wasserman Media Group. Katz negotiated the four-year, $36 million deal that Cespedes signed with the Athletics back in 2012. Currently, Katz’s highest paid client is Hanley Ramirez of the Los Angeles Dodgers.
Perhaps signing with Roc Nation would help increase the profile of Cespedes within the game. It seems as though Cespedes joining up with Jay-Z would be just the kind of story that ESPN and all the other national media outlets would just love to cover.
It would be a great way to bring more attention to the talented free-swinger, and to the club in general. A club, which is of course, struggling to find a new home and which can use all the attention it can get.
Plus, signing with Jay-Z might just invigorate the, at times, languid left fielder. Cespedes is an electric player, but he also needs something to be excited about. I get the sense that Cespedes thrives on the big stage, and in recent weeks Cespedes has looked, well, bored.
As I’ve written in the past, “La Potencia” has the talent. It’s just a matter of coaxing it out of him.