If it walks like a giant, top heavy klutz with a big head and has googly cartoony eyes, then it must be a mascot, right? Well, I guess that all depends on who you ask. But if it walks like one and talks like one, then it probably is.
The Los Angeles Dodgers may or may not have broken tradition with their latest addition to Dodger Stadium this year. That’s because a giant headed character in a costume has been delighting — and terrifying — fans at home games this season. Just don’t call him a mascot.
New Dodger mascot? pic.twitter.com/Z2oxi2mBfe
— Scott Killeen (@scottkilleen) April 5, 2014
“It’s not a mascot,” says Dodgers executive vice president of marketing Lon Rosen. “It’s a unique performance character.” Rosen added. Yeah, okay, Rosen; that’s Fortune 500 speak for BS, right? Well, I call shenanigans on this whole coverup. I mean, a giant head and a guy in a costume taking selfies with kids? That’s a mascot, right?
Not according to Rosen, who went on to describe the character as a “bobblehead character.” Why can’t the Dodgers just fess up to the truth here? They have a new mascot and he stinks, and that’s okay, because no one really asked for a mascot anyway. This is the Dodgers we’re talking about.
The Chicago Cubs‘ attempt at a mascot was a universal failure. Now this? With the move, only the Anaheim Angels and New York Yankees remain as the only teams that have refused to introduce a mascot, and for good reason.
This is a Dodger team that shunned tradition and marketing dollars for years to stay away from the mascot realm because they felt they didn’t need a cartoon in the stands to take away from the product on the field. And they were right, the Dodgers have never needed that.
Certain teams with storied histories don’t need a foam finger waving clown in a suit for prestige points. The Dodgers were one of those teams. However, the Dodgers’ brass are kidding themselves by denying that they now have a mascot.
A mascot is supposed to bring good luck to a team, and time will tell if the Dodgers’ new “performance character” is capable of that. They better have a good product on the field, or management will be the only clowns left on the payroll.