At one point, Showtime and EliteXC had a highly marketable fighter by the name of Kimbo Slice. Showtime also runs boxing events, and at the time of Slice’s peak, a boxer named Samuel Peter was doing well, having beaten James Toney twice and being in line to fight the Klitschko brothers.
So of course, Showtime produces what is possibly the worst promo ever, featuring Slice, Peter, and a lot of ring girls. How could this formula go wrong? Well, just watch:
http://www.youtube.com/watch?v=EFfpvd0ORwg