The UFC has long been known for the unique video commercials their marketing department releases online in an attempt to generate buzz for upcoming matchups.
For example, the buildup to last month’s UFC 153 fight between Anderson Silva and Stephan Bonnar saw the release of a video portraying Bonnar desperately seeking advice from Forrest Griffin and Chael Sonnen, fighters who had lost to Silva in the past.
With UFC 154 coming up fast on Nov. 17, the organization has released a pair of hilarious new videos to hype the main event fight between welterweight champion Georges St. Pierre and interim champion Carlos Condit.
Both videos are structured as “campaign commercials,” much like the ones U.S. fans have become all too accustomed with the presidential election less than a week away. The first video, for St. Pierre, reminds viewers that Condit is only an interim champion with no defenses, and darkly refers to his “hostile” foreign policy, all with a clichéd foreboding soundtrack in the background. With a sudden switch to a far more cheerful musical accompaniment, the video contrasts Condit with the “dynamic” and “well-dressed” St. Pierre.
The video supporting Condit is even more entertaining. It reminds viewers that in recent years they have dealt with such issues as job losses, home foreclosures, too many fights going to judges and men wearing excessively tight spandex shorts – all during GSP’s period as champ. In exchange for fan support, Condit promises to fight for “knockouts” and “shorts.”
Both videos are embedded below.