Could Rousey-Carmouche Fight Open New Doors for Audience?
Women’s sports have always been catered to a particular demographic, women and diehard male fans. I will say this; women in sports will never be as popular as men in sports. It has nothing to do with the fact that women aren’t as competitive, or athletically inclined. It all has to do with the simple fact that demographic of women fans will always be over shadowed by the demographic of men who watch sports. It’s a sad fact, but it’s true, been that way for years and years. Perhaps in a million years when women are the only species left on the planet, then the possibility of women’s sports being more popular than men’s sport will come about.
Ronda Rousey and Liz Carmouche at UFC 157, is weeks away. We are weeks away from seeing sports history, as two women will headline in a UFC event. There have been people for this fight as well as against it. Many believe it will be a boring lopsided fight, with Rousey being the inevitable victor, while there are those who can’t get over the incredible fact that two women are headlining and are not concerned over the results.
Dana White has high hopes for this match, not just for its selling potential, but for its potential of opening new possibilities with audience expansion. Women’s MMA has steadily grown thanks to the contribution of a long list of talented female fighters, who made their names on the now defunct Strikeforce.
I believe thanks to White’s ability to promote the heck out of something, until it’s a house hold name, and talented women fighters, the UFC will get a larger female fan base.