UFC president Dana White is the biggest trash talker in the business. No one is safe around him. If you insult him in public, look out. He will rip your head off. Just ask Randy Couture, Quinton “Rampage” Jackson, Matt Riddle, Jon Fitch and on and on and on.
Although White is oftentimes funny in his insults and criticisms, there’s just something unsettling about a guy constantly berating the fighters who depend on him to make a living. At some point, it becomes professional bullying.
We all know that there’s nothing that fighters can really do. White is a brilliant promoter. He has taken the UFC from almost nothing and turned it into a billion-dollar brand and the fastest-growing sport in the world. White has transformed pop culture and made a lot of people around him very wealthy.
He’s good for MMA, but he needs to calm down his is Twitter insults, video blogs and press conferences. He would have more trash-talking credibility among the fighters if he actually stepped into the cage and fought one of these guys he blasts.
Imagine the respect White would gain overnight if he actually stepped inside the cage? That would take some guts, no matter who his opponent is.
It will probably never happen, but in the absence of that, White needs to tone down his fiery banter. It doesn’t help MMA grow. It doesn’t help people believe and understand that MMA is a real sport. When your figurehead is going around verbally attacking fighters, it makes the sport look shabby.
How long is White going to be wearing tight T-shirts walking around like he’s the UFC heavyweight champion? Hopefully for not too much longer. He’s a great bad guy and character. He brings a lot of attention to the sport, and much of which is positive, but he needs to step away from the drama and let the fighters fight.