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MMA Bellator

WSOF Challenges Bellator To A Cross-Promotional PPV, Good or Bad Idea?

Jayne Kamin-Oncea-USA TODAY Sports

It is something many fans have thought and dreamed about, a pay-per-view between two heavyweight organizations in the fight game. Well, if the World Series of Fighting gets its way, the dream will become a reality. WSOF has challenged Bellator to a cross-promotional PPV.

The challenge was laid down on “The MMA Hour,” as reported by mmajunkie.com, by WSOF matchmaker Ali Abdel-Aziz. The challenge was also tweeted, along with a proposed lineup of fights. The event would be headlined by a fight between Quinton Jackson and Tyrone Spong.

It is also proposed that the co-main event be a fight between Anthony Johnson and Attila Vegh. Other fights include: Andrei Arlovski vs. Vitaly Minakov, Eduardo Dantas vs. Marlon Moraes, Yushin Okami vs. Alexander Shlemenko, Dougals Lima vs. Rousimar Palhares, Michael Chandler or Eddie Alvarez vs. Justin Gaethje, Georgi Karakhayan vs. Daniel Straus, Jon Fitch vs. Rick Hawn and David Branch vs. Brett Cooper.

It has yet to be seen if Bellator will respond to the challenge. On paper, the idea of a cross-promotional PPV sounds amazing. Who wouldn’t want to see Dantas/Moraes or Spong/Jackson? Both of those match-ups sound phenomenal. On the business side, it may not be too intelligent.

Both the WSOF and Bellator are two growing MMA organizations. The pay-per-view business is still dominated by the UFC and, as we saw with Bellator’s first attempt, injuries do happen. Albeit, the aforementioned card is a stacked card, but one injury can always hurt pay-per-view numbers.

There is also the marketing side of a pay-per-view this size. It will cost a lot of money to pull off, including fighter pay out. Then there is the issue with holding up fighters. Every fighter on the card is essential to their organization. Fighters like Hawn and Lima are up for title shots and Alvarez and Chandler are the face of Bellator at the moment.

On the flip side, Johnson, Spong and Okami are needed for upcoming shows in WSOF. If the idea is to succeed, there will definitely need to be some rethinking as far as match ups go. A star studded pay-per-view sounds nice, but it’s doubtful they will want to put all of their eggs in one basket.

Overall, it is possible that the idea is a publicity stunt to get people talking and bring in more viewers for each organization. Then again, maybe it isn’t.

Anthony Cloud is a MMA Writer for Rant Sports. Follow him on Google or like him on Facebook.