Jose Aldo Needs North American Push

By Kevin Davidson
Jose Aldo
Jason da Silva-USA TODAY Sports

You want to know what grinds my gears? When personality is more popular than talent. I understand that the UFC is in the business of selling fights, and fights that feature popular fighters sell better (that is just economics), but it still makes me angry.

Jose Aldo is in the co-main event of the evening, which should be getting some fans out of their seats and into the picket lines. Here is, quite possibly, the No. 2 pound-for-pound fighter on the planet and he is not the main event. Instead, Urijah Faber is the main event even though he is fighting a guy who he already lost to.

The UFC could have a star in Aldo; he was born dirt poor, fought and won the belt with savage instincts, and now sits quite comfortable on top of his thrown, throwing beatings to all of the peasants that dare challenge his rule. I went medieval there for a second, but it was called for! Aldo fights like a lion in the Octagon — he is talented, calm and violent all at the same time. The only problem is that his popularity has not yet caught in North America and I believe that is because the UFC has not given him the proper treatment.

Aldo is a shy person; he is extremely modest and does not really enjoy the view of the camera. He is one of the only fighters in the UFC that truly lets his fights do the talking. What Dana White and company fail to realize is that American audiences like that! We can enjoy an athlete who does not brag on the microphone or go after an opponent after he is already finished. The talent is already there, all Aldo needs is to be a little more open and he could be a huge star in North America. That, and a little more backing from the UFC brass.

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