Melvin Guillard is an exciting fighter. He is the type of guy who is willing to go out and put on a show for the fans. As a free agent, he now has the power to shop himself to the other two major organizations in the MMA business (Bellator and WSOF). Considering his skill set, if Bellator offers a contract, Guillard better jump on it.
The lightweight division is arguably the best and most exciting division in Bellator. They have a deep roster full of contenders (Eddie Alvarez, Michael Chandler, Saad Awad, Will Brooks, etc.). Winning the Bellator tournament and possibly fighting the likes of Alvarez or Chandler would do “The Young Assassin” some good.
Having another exciting lightweight on the roster would do Bellator some good as well. Guillard may not be the most highly touted lightweight in the world as far as achievement goes, but people love to watch him fight. Though his explosive nature and carelessness is ultimately what may have caused him to lose so many fights, he still has the capability of ending a fight in highlight fashion.
With Bellator aiming at pay-per-views now, Guillard’s well-known name could help boost sells if he made it to the tournament final or earned a title shot. Will he bring in the amount of PPV buys as Rampage Jackson, no, but every little bit helps.
On the flip side, the less likely rewarding company for Guillard to sign with is the WSOF. Not to say the rising company would be a terrible fit for Guillard, but their lightweight division just isn’t established right now. With the top fighters being Justin Gaethje, Nick Newell, Tyson Giffin and JZ Calvalcante, Guillard wouldn’t get a chance to battle top competition.
At this point in his career, Guillard needs an established division that still gets some media presence. He would find that in Bellator.