UFC & Invicta Deal on Fight Pass Secures Bright Future for Women’s MMA
Back in the day, there was genuine worry that women’s MMA wouldn’t last, especially if Ronda Rousey ever left the UFC. Those days may finally be over.
As announced by the UFC on Thursday, Invicta Fighting Championships—the only all-female mixed martial arts promotion in the United States—now has an exclusive deal to air their events on UFC Fight Pass.
To boot, all seven previous Invicta events (and future cards) will be available only on UFC Fight Pass, finally securing a permanent home for the small Kansas City-based league.
With this deal, fans of women’s MMA can finally rest for a bit, knowing that Invicta can have a future free of money troubles. For intents and purposes, Invicta has been a shoestring production, run on little more than the willpower and leadership of Shannon Knapp. Despite tons of experience working for Strikeforce and the International Fight League, Knapp has been continually fighting an uphill battle to promote fights for female athletes, doing most of the grunt work and dealing with complicated production issues.
Now that Invicta is on UFC Fight Pass, a large part of Knapp’s struggles are officially over, as she can now devote more time to promoting fantastic fighters like current atomweight champion Michelle Waterson and former Strikeforce bantamweight champion Marloes Coenen.
Although, people in the know often whispered rumors that the UFC president Dana White and Zuffa were bankrolling Invicta anyway.
As an added bonus for the UFC, this gives Fight Pass a great deal of additional value since they now have exclusive access to the vast majority of top-ranked male and female fighters in every weight class. That’s more than worth the $10-per-month subscription, especially for a hardcore MMA fan.
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