Come Hell or high water, the UFC is obviously determined to make sure their UFC 178 pay-per-view is one of the year’s biggest MMA cards.
Not more than a few days after the promotion was forced to scrap Donald Cerrone vs. Khabib Nurmagomedov, the event now has a stellar replacement with Dustin Poirier vs. Conor McGregor in the works. While it may not be as big of a match due to the lack of any immediate title implications, it’s just as interesting due to the genuine bad blood between the two featherweights.
With just three fights in the UFC so far, McGregor’s enjoyed a rather aggressive marketing push that culminated in the company’s hugely successful return to Ireland, something that’s rubbed nearly every other UFC 145-pounder the wrong way. It only helps the cause that Poirier is one of the division’s more aggressive fighters, so fireworks seem like a guarantee here.
Barring any injuries, that’s just another thing making UFC 178 one of the hottest tickets this fall:
• Jon Jones vs. Alexander Gustafsson 2
• The return of Dominick Cruz
• Possible title hopes for the Tim Kennedy vs. Yoel Romero winner
• Cat Zingano‘s tune-up match against Amanda Nunes
This card needs all the help it can get, too. Not only is it sandwiched between five UFC Fight Night cards—MMA over-saturation at its worst—but that Sept. 27 card is just two weeks removed from a far bigger event.
On Sept. 13, Floyd Mayweather is rematching Marcos Maidana, and that card is sure to draw a lot of money away from everything else around it. Not only is fan interest bound to be way higher due to the close action in the first fight, but Mayweather is also putting every single one of his welterweight titles on the line. It could very well do one-million PPV buys, and the crossover between MMA and boxing fans is significant enough that UFC 178 needs to have plenty of good cards on the table. Either way, it’ll be a busy month for fight fans, so let’s all hope that every bout stays in place.