Military Will Keep Sponsoring NASCAR
NASCAR and a few other sports will still having the backing of the military.
On Wednesday night the House voted to keep military sponsorship within sports according to the Associated Press. In a 216-202 vote congress rejected an amendment by Reps. Jack Kingston, R-Ga., and Betty McCollum, D-Minn. that would have kept all military services from providing sponsorship money to sports such as NASCAR, bass fishing, and the UFC. The amendment would have trimmed $72.3 million towards sponsorships from a $608 billion defense bill for the 2013 year.
Funding for NASCAR and Dale Earnhardt Jr‘s No.88 ride along with Bass Fishing and other sports were talked about during the deliberation.
Before the decision from the house was made, many sports leagues sent letters to politicians urging to oppose the amendment and help keep the sponsorship. In a letter form NASCAR, IZOD IndyCar series, MLB, NFL, and the NBA it said that sports was the way the military and armed forced reached to young adults.
“Sports marketing has long been an important element in the U.S. Armed Forces’ efforts to reach young adults and active duty personnel regarding the military’s missions and objectives that serve our country,” said the letter to House Republican and Democratic leaders. “The benefits from these types of sponsorships offset the minimal costs to taxpayers.”
The military and armed forces are currently sponsors in NASCAR, providing funding for Ryan Newman and Dale Earnhardt Jr. The Army recently announced that it was pulling out of Newman’s No.39 car and their partnership with Stewart-Haas Racing in 2013 because of their budget next year.