NASCAR has landed a deal with FOX Deportes to cover NASCAR’s Super Bowl race, The Daytona 500. FOX Deportes, announced today they are teaming up to provide the sport’s most expansive Spanish-language broadcast offering ever with coverage of 15 NASCAR Sprint Cup Series races as well as original programming, daily news segments and weekly updates starting in 2013.
NASCAR has worked very hard in the past to expand fan interest in the sport beyond the typical southern fan. NASCAR’s diversity program has been very successful bringing all types of race car drivers from around the world. With this new deal, NASCAR is in hope to expand to a new fan base that has shown general interest in NASCAR before, including holding a few Nationwide races in Mexico City.
“The thirst for NASCAR programming, and in particular race broadcasts, is very strong and we’re constantly looking for ways to expose the sport to new fans in new places,” said Steve Herbst, NASCAR vice president of broadcasting and production. “To be able to put a deal like this together with FOX Deportes, a leader in U.S. Latino sports media, is something we believe will help satisfy the strong demand for NASCAR racing in the Hispanic community while also exposing the sport to new audiences.”
“It’s a historic milestone in the evolution of FOX Deportes, and we’re excited to be working with NASCAR to add the most popular motorsport in America to our overall programming mix for the first time,” said Vincent Cordero, executive vice president and general manager of FOX Deportes. “There’s no sport more deeply rooted in the fabric of America than NASCAR, and having it on our own network represents our continued commitment to expand and diversify our content portfolio by adding the biggest sporting events in the world that impassion today’s U.S. Latino.”
FOX Deportes coverage of NASCAR Sprint Cup Series racing gets underway Saturday, Feb. 16 with coverage of the Daytona Shootout, a non-points race from Daytona International Speedway that unofficially kicks off the 2013 season. In addition to the Daytona 500 a week later (Sunday, Feb. 24), FOX Deportes will also broadcast live in Spanish four additional races from Auto Club Speedway, Bristol Motor Speedway, Charlotte Motor Speedway and Talladega Superspeedway.
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