Dale Earnhardt Jr. has achieved another accomplishment in his NASCAR career.
It was announced Wednesday by NASCAR that Earnhardt will now be the driver featured on the cover of the upcoming NASCAR The Game: Inside Line video game. Earnhardt was selected to be on the cover in a fan vote over Kasey Kahne.
NASCAR vice president of licensing and consumer products Blake Davidson is excited about Earnhardt becoming the new face for the upcoming NASCAR video game.
“We are excited for Dale Earnhardt Jr. to be featured on the cover of the new NASCAR the Game: Inside Line,” he said.
Prior to the selection of Earnhardt, a “Drive for the cover” campaign was held. During the campaign, fans were allowed to vote on which driver they would like to see on the cover of the upcoming game. For several weeks, different voting rounds were held. Earnhardt and Kahne were chosen into the final round and Earnhardt came out on top.
Davidson believes that the vote’s outcome shows fans’ dedication to NASCAR.
“For a campaign that was driven entirely through social media, the more than 775,000 votes cast in the “Drive for the Cover” campaign is a testament to the impact that the NASCAR industry and its fans have across these platforms,” said Davidson.
The upcoming NASCAR The Game: Inside Line featuring Earnhardt will be released on Nov. 6.