NASCAR Sprint Cup #38 Front Row Motorsports Ford and driver David Gilliland will welcome yet another new sponsor to their program this weekend at Richmond International Raceway. Pursuit Channel / Mossy Oak will make their Sept. 8 debut in the NASCAR’s Sprint Cup series at the Federated Auto Parts 400.
Gilliland is happy to welcome Pursuit and Mossy Oak to the team. He commented, “I consider myself an avid outdoorsman. I enjoy hunting and fishing and spending time outdoors.” He continued, “Mossy Oak makes some really cool patterns. Their camouflage will look good on our No. 38 Ford.”
Pursuit Channel’s goal is to create a network that is in touch with outdoor enthusiasts from all walks of life. Outdoor enthusiasts can find Pursuit on DIRECTV channel 604 and DISH channel 240.
Rusty Faulk, CEO of Pursuit Channel is happy to be partnered with Front Row Motorsports. He said, “NASCAR fans index strongly with our target audience. David Gilliland is a tremendous racecar driver and representative for our brand.” Faulk continued, “David appreciates the outdoors lifestyle. He enjoys hunting and fishing and is a personality our viewers can identify with at multiple levels.”
“Mossy Oak is one of our strongest partners and we are happy we were able to team up with them on our program with Front Row Motorsports and David Gilliland,” concluded Faulk.
Pursuit Channel is the only outdoor network delivered in satellite providers DISH and DIRECTV’s BASIC package, channels received by every subscriber regardless of their level of service. With a solid, growing portfolio of cable and high power TV stations, the network now reaches more than 38 million households.
David Gilliland and his #38 Front Row Motorsports team have been able to put together a healthy bundle of sponsorships this year. Added sponsorship has really helped FRM become a more stable company in NASCAR’s top division.
Front Row Motorsports is still a very young company but has continued to make improvements each season. David Gilliland has been driving for FRM since 2009 and finished 3rd in the 2011 Daytona 500, but has only one other top 10 since, 9th place at Talladega in spring of 2011. He has never finished better than 18 at Richmond International Raceway.
Chris Creighton is a member of the NASCAR media and writes for RantSports.com. You can follow him on Twitter @FlagofCaution for all the latest NASCAR news & updates.