Ken Schrader Goes Pink For Martinsville

By Christy Valdez
From Integrity Sports Marketing

October is known as Breast Cancer awareness month and NASCAR driver Ken Schrader will be doing his part in support by going pink for Martinsville.

As announced on Ken Schrader Racing Inc. webpage and Facebook page, during the race weekend at Martinsville Speedway, Schrader and FAS Lane Racing along with Federated Auto Parts will join a special cause by sporting a paint scheme dedicated to breast cancer awareness. The No.32 car will feature pink ribbons as part of the paint scheme as the team looks to support a cause that is close to the team.

For the past two years KRS cars have featured a paint scheme dedicated towards breast cancer awareness, in memory of Lisa Meloni, a close friend to the team. In 2012, the KRS paint scheme will feature about 60 pink ribbons around the C-post of the car. In order to achieve the paint scheme, KRS is allowing fans to become a part of the cause.

Fans can become a part of the paint scheme and support the cause by purchasing a pink ribbon on When fans purchase the ribbons, they can select to make their donations towards Ken Schrader Racing.

All proceeds made by KRS and all parties involved will go towards the Breast Health Center at CMC NorthEast Medical in Concord, N.C.

The upcoming Martinsville race will be the latest race where Schrader races in a pink car. Along with his past NASCAR Sprint Cup Series October races in the past two years. Schrader has also raced a pink paint scheme in some of his modified races.

Christy Valdez is a member of the NASCAR Media. Follow her on Twitter @Knowursports and on Facebook at On The Sidelines With Christy

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