NASCAR

Joe Gibbs Racing Will Still Have Backing From Dollar General

Michael Hickey-US PRESSWIRE

Joe Gibbs Racing can now relax when it comes to sponsorship, as one of their sponsors will continue their partnership with them.

According to SPEED, Dollar General will return in 2013 with Joe Gibbs Racing sponsoring their rides in the NASCAR Sprint Cup Series and the NASCAR Nationwide Series. In the new agreement between both parties, Dollar General will be Matt Kenseth’s sponsor for 17 Cup races next season and will be Brian Vickers primary sponsor in the Nationwide Series.

Dollar General chairman and CEO Rick Dreiling is excited about the continued partnership.

“We are very excited about growing our partnership with Joe Gibbs Racing,” said Dreiling to SPEED. “NASCAR effectively reaches our customers, and our racing program has proven to be successful in helping us build our brand. We’re thrilled to have Matt Kenseth and Brian Vickers driving Dollar General branded race cars next season.”

For Vickers the JGR and Dollar General deal will be a reunion for him, as he has signed on to race for JGR in 2013. Dollar General was one of his former sponsors in his career.

“I am fortunate to have raced with Dollar General before, and I am so excited to be reunited with Rick (Dreiling) and everyone involved with their program,” said Vickers to SPEED.

Joe Gibbs Racing and Dollar General have been together for the 2012 season and the partnership has worked out with some of the DG cars going to Victory Lane in the Nationwide Series. Some of those victories even came with some of Joey Logano’s eight wins. JGR has represented the brand in the Cup and Nationwide Series in 2012 with top ten finishes.

Joe Gibbs Racing Presdient J.D. Gibbs is looking forward to expanding the partnership.

“Dollar General is a fantastic partner for us at Joe Gibbs Racing, and it’s exciting to see how well the company uses its program to support its branding and marketing efforts,” said Gibbs to SPEED.

Christy Valdez is a member of the NASCAR Media. Follow her on Twitter @Knowursports and on Facebook at On The Sidelines With Christy