NASCAR Kicks Off Road Warrior Week

By Les Bailey
Douglas Jones-USA TODAY Sports

NASCAR is taking a page from the Olympics with it’s Kick Off to the 2013 Racing Season. Instead of a torch that makes it’s way to the Olympic stadium, they will introduce the fans and media to the New Gen 6 Race Car that takes a tour that ends at the Daytona International Speedway just in time for the Sprint Unlimited. This exhibition is called “Road Warrior”, Gen 6 Road To Daytona fueled by Sunoco.

The tour is a multi-city media blitz introducing the 2013 NASCAR Sprint Cup Series Chevrolet SS, Ford Fusion and Toyota Camry to America – begins tomorrow in Detroit, with additional visits to New York City and other locations before culminating in Daytona Beach, Fla. on Feb. 13-14 for Daytona Speedweeks.

Appearances by NASCAR Sprint Cup drivers Dale Earnhardt Jr., Brad Keselowski, Clint Bowyer and Michael Waltrip, as well as NASCAR executives and Miss Sprint Cup highlight the two-week media tour.

The tour will start in Detroit on Tuesday February 5th with an open panel of participants to include Mike Helton, NASCAR president; Robin Pemberton, NASCAR vice president of competition; Kim Brink, NASCAR vice president of brand, consumer, series marketing; Jim Campbell, U.S. vice president of performance vehicles and motor sports, Chevrolet; Jamie Allison, director of Ford Racing; and David Wilson, senior vice president of Toyota Racing Development.

Sprint Cup Champion Brad Keselowski will visit ESPN’s headquarters in Bristol Conn. with his new Miller Lite Ford on Feb 6th.

Michael Waltrip and his 5-Hour Energy Toyota will be in Manhattan at Fox Plaza on Feb 7th.

Dale Earnhardt Jr. and the No. 88 National Guard Chevrolet will be in New York on Feb. 8 and visit the set of FOX News’ “America’s Newsroom,” among other New York City media stops.

The tour also will visit Jacksonville, Fla. – a city 80 miles north of  Daytona Beach – as well as other cities along the Road to Daytona.

Arrives in Daytona Beach, Fla. on Feb. 13, and will be on display throughout the annual NASCAR Media Day scheduled on Feb. 14.

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