Sponsorship Woes Continue For Todd Bodine Entering the 2013 NASCAR Season

By Joseph Wolkin
Mark J. Rebilas-USA TODAY Sports

Two-time NASCAR Camping World Truck Series champion Todd Bodine has found himself in a situation that no driver wants to be in. Bodine, who’s coming off of his worst season in his Camping World Truck Series career, is sponsor-less once again and it isn’t the first time he’s had to deal with this type of situation.

Todd Bodine drove for Red Horse Racing in 2012 with sponsorship split between Good Sam for Daytona and Toyota for the rest of the year. He’s been in good standing with Toyota since 2004 where he brought home back-to-back victories for the up-start team of Germain Racing, who was lacking sponsorship back then as well. However, after proving that he can contend for a championship in 2005, the team was able to sign Lumber Liquidators as Bodine’s sponsor, which stayed put with the team until 2009.

Bodine’s discipline is like no other driver’s as he brought home his second championship with Germain’s team in 2010 with only seven of the 25 races covered with sponsorship. Even though he hasn’t been as success as he should have been over the past two seasons, Bodine remains focused on finding a sponsor for the 2013 NASCAR season which is rapidly approaching.

“Right now we don’t have anything. We need sponsorship,” Bodine said. “We’ve had some offers but we gotta have sponsorship to make it happen.”

Bodine and his wife, Janet, who’s his PR Manager, have been contacting companies by themselves without the help of any PR firm. Though Toyota has stepped up in the past to help him out, they apparently aren’t stepping up as of right now with Red Horse Racing’s main focus on Timothy Peters, who should be in contention once again to win the championship in 2013. He stated that if something comes up in the NASCAR Nationwide or Sprint Cup Series, he would strongly consider it if the right opportunity comes along.

In 2011, Bodine partnered with his Germain Racing crew to attempt two races in the Sprint Cup Series, but they only made one race which ended up being a start-and-park effort, something that no driver nor team wants to do. He ended up doing the same thing again with HP Racing at Pocono and Michigan of that season and hasn’t degraded himself to that level since then.

His last Nationwide Series race was also with Germain Racing at Daytona of the same year where he finished a respectable 18th, but was one lap down. Returning to the upper ranks would be tough for Bodine considering he’s adjusted to the way the trucks handle and has definitely figured out most tracks within the Camping World Truck Series schedule.

There is no deadline for Bodine to come up with a deal for Daytona, even though the sooner he can get it done, the better. As of now, his chances of racing at Daytona is undetermined at this time, but he says he’s working on some things that will hopefully get done as soon as possible. The opportunity to drive for Red Horse Racing is still available, but he will have to come up with sponsorship before any further negotiations can continue.

Joseph Wolkin can be followed on Twitter at @JosephNASCAR.

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