The mysterious case of Reed Sorenson will continue within the NASCAR Nationwide Series for 2013. Recently, it has been announced that Sorenson will run a full schedule in the Nationwide Series for The Motorsports Group in the number 40 Camaro. The team formerly known as Key Motorsports had ventured into The Sprint Cup Series, but has consolidated to a full-time Nationwide Series operation.
The Motorsports Group is planning on fielding four cars throughout the year with various drivers, a puzzling move considering the amount of sponsorship which the team currently has secured. To put it bluntly, this team is depending more on Reed Sorenson’s driving ability than anyone ever should.
Sorenson has found a lot of success in The Nationwide Series throughout his career, having his most recent win come in a wild and controversial race at Road America in 2011. Sorenson has a long history of success in NASCAR’s minor league series, finishing in the top five in points twice, once in 2005 and again in 2011 with Turner Motorsports.
Yet, the image that haunts Reed Sorenson is his overall dreary and overdrawn Sprint Cup career. Sorenson never could transition to the Car of Tomorrow, struggling mightily to perform to his expectations. Never able to keep his equipment intact, and never breaking the top 20 in points, Sorenson was released in the Petty-Yates merger.
This does not dampen the enthusiasm of owner Curtis Key, who has agreed to sign Sorenson for the full 2013 season while operating a team that is frankly too large for its own good. Other drivers in The Motorsports Group stable currently include Chase Miller, Josh Wise, and Scott Speed, although Key’s driver selection has been various and questionable throughout the years.
Every single one of these teams is struggling for sponsorship in a series where small teams are ceasing operations yearly. All three of these cars often start and park to collect purse for the 40 car’s operation. However, sponsorship may appear for Sorenson based on his early runs in 2013.
Luckily for everybody involved, Daytona is one of Sorenson’s strongest tracks. A solid run could lead to sponsorship for the following races, meaning the emergence of a full race out of Miller, Wise, or Speed.
For years now, Key has operated under the philosophy of parking multiple cars for the benefit of his top team. This sort of team management can continue for only so long, and frankly it is insulting to NASCAR fans. Perhaps this is the year things changes, but that is completely dependent on which Reed Sorenson steps into the cockpit of the 40 car at Daytona.
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