Lowe’s to Remain Jimmie Johnson’s Title Sponsor

By Michael Guzman
Douglas Jones-US Presswire

The good news seems to keep rolling in for five-time NASCAR champion and 2013 Daytona 500 winner Jimmie Johnson. Today at the company’s 2013 managers meeting, the nationwide hardware store chain announced it would be the title sponsor on Johnson’s car until the 2015 season, extending the partnership that has been active since Johnson’s first foray to the Sprint Cup Series in 2001.

Since Johnson’s rookie year, he has become the most successful driver of the decade, and there is no doubt that the stability Lowe’s brought to the organization helped not only bring Johnson to the top, but keep him there for five consecutive years.

The deal is good until 2015, ensuring that the sponsor will remain with Johnson until his contract with Hendrick Motorsports is over. This year Johnson joined teammate Jeff Gordon as the only driver in Sprint Cup Competition to retain the same sponsor for his first 400 races.

And if Johnson’s performance in his 400th race is any indicator, he certainly will remain competitive until at least 2015. His 62 career wins are the most of any driver since 2002, and the five championships have undeniably placed Johnson among the all-time elite drivers in the sports history.

With sponsorship stability meaning more than ever, Johnson’s team has been provided a platform to continue their success, and should have no problem doing so. Johnson’s teammate Jeff Gordon has been through a sponsorship change this year, and Dale Earnhardt Jr. remains sponsor-less for 13 races.

It appears that the drive for a sixth championship will feature a Lowe’s paint scheme on the No. 48 car, and for a driver who has modeled himself on consistency, this is a great sign that Jimmie Johnson and crew will be celebrating in Homestead again soon.

Follow Mike Guzman on Twitter @Mike486

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