Avast, me hearties! Racing in NASCAR requires gold. Arr! Gold comes from sponsorship.
Translation – Take note friends. In order to race in NASCAR you need money and money comes from sponsorship.
Every NASCAR team needs sponsorship in order to compete in the Sprint Cup Series. From the super teams right down to the teams that barely make the race. The money that is won at the track is not enough to pay for the car, crew and driver not to mention just the costs to get to and from the track.
The No. 95 Ford driven by Scott Speed for Leavine Family Racing just like the No. 88 team driven by Dale Earnhardt Jr. needs sponsorship in order to race each and every week.
Last week for the race at Phoenix International Speedway the car was not sponsored. Rather than give up, the team decided to come up with a special paint scheme in order to get attention for the car. The attention that is necessary to attract sponsors.
The team had Sam Bass, the artist that designs some of the cool trophies for NASCAR races, to come up with a layout for the car along a pirate theme. Sam came up with the Skull and Crossbones for the Hood. To complete the theme “Surrender the Sponsor” was added to the trunk.
“The whole idea to go with a pirate theme was to draw attention to Leavine Family Racing,” Scott Speed said. “We got off to a good start last week at Phoenix, so we decided to keep it on the car for Las Vegas.”
The program is working. The team now has two associate sponsors for this week’s race at Las Vegas Motor Speedway. Race Fuel Energy Drink an energy drink developed by Baja 100 Champion Bryan Freeman came on board. Sin City Motorsports, a motorsports apparel, parts and accessories store in the Las Vegas and Southern Nevada area, also came on board.
“For us, it represents our tenacity,” team owner Bob Leavine said. “We may be a little team, but we’re not afraid of challenges. We close the gap with our work ethic.”
Potential NASCAR sponsors check out this car, the attention it gets and sponsor them soon.
Translation – Smartly, sponsor Scott Speed and the No. 95 Leavine Family Racing car you land lubber. Aye!
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