NASCAR rookie Danica Patrick is in the headlines this week praised for her popularity and the attention she’s generated for her sponsor Go Daddy!
You may think the majority of this attention comes from the fact she is the only woman currently driving in the NASCAR Sprint Cup Series, the first, in fact, to ever notch up a pole – at the Daytona 500 of all places — however, despite this hype, Patrick is a media savvy woman well-clued up on the world of social media.
According to Sythesio, a social media marketing company, Patrick’s constant tweets and Facebook updates generate more of a buzz for a brand’s social media presence than LeBron James, Justin Timberlake and Michael Phelps.
Over a 30-day period, Sythesio took the number of tweets from an endorser who mentions their brand in the same tweet and tabulated the figures.
The Go Daddy! driver generated 12.72 percent of the social media buzz calculated, well over three times the amount of second-place Rihanna and her association with Cover Girl.
Perhaps she feels inclined to do this as Go Daddy! has been a long-time supporter, right back to her IndyCar days. As a fan and a follower of her social media exploits, I think she also just knows how to connect with the public, especially her fans. She often posts recipes under “Danica’s Southern Cooking,” coming across as really down to earth.
Patrick’s media presence recently exploded as she announced her relationship with fellow NASCAR driver Ricky Stenhouse Jr., another rookie, one in which she is competing with for Rookie of the Year.
The NASCAR couple then hit the headlines again when Stenhouse Jr. came into contact with Patrick on track at the Coca-Cola 600. Despite the silent drive home, the couple were spotted enjoying themselves on a boat afterwards.
Patrick’s great personality and her NASCAR presence thanks to Go Daddy! have generated over 916,000 followers on Twitter.