SingTel Renews Title Sponsor Deal With Formula 1 Singapore Grand Prix

Photo – TODAY digital (Flickr)

Singapore Telecommunications Limited (SingTel) has reached an agreement with organizers of the Singapore Grand Prix to renew their title sponsorship deal with the race with an option to extend as far as 2017.

SingTel has been the sponsor of the event since 2008 and the night Grand Prix has become a fan favorite on the schedule. The 2013 running of the event will take place September 20-22. The race in Singapore marks the beginning of a five race stretch in Asia for Formula One after their five GP run in Europe which started in the UK. Asia plays host to seven total GPs which matches the number that Europe hosts.

The Marina Bay Street Circuit plays host to the Singapore GP which is the only night race on the Formula 1 calendar, though with the success of the event don’t be surprised to see more night race pop up on the schedule in the future. Either of the possible second United States race sites, be it in New Jersey or Long Beach, would be perfect for hosting a post-sundown Formula One show-down.

Besides forking out large sums of cash to get things moving, the title sponsor must also commission the race’s winner’s trophy. Last year’s trophy, which was hoisted by Sebastian Vettel, was a fairly simple circular design. This year Singapore based company RISIS has been tasked with designing a trophy that resembles the Singapore skyline when viewed straight on, while looking like the circuit when viewed from the top.

The night setting also allows for a huge fireworks display, which SingTel has told fans they can once again look forward to on race day this year.

Follow Spenser Walters on Twitter @SpenserWalters and visit facebook.com/F1Kenobi for all of your Formula 1 news and opinion.


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