This weekend at Watkins Glen will see the No. 99 car of Roush Fenway Racing don the Cheez-It paint scheme.
Cheez-It’s parent company, the Kellogg Company, is a partner of Roush Fenway Racing since 2010. They will initiate their multi-year entitlement sponsorship of this weekend’s Cheez-It 355 and run their second primary paint scheme, with Carl Edwards behind the wheel of the Ford Fusion. The Kellogg Company has been involved with NASCAR since 1991.
Edwards starts the Cheez-It 355 third in the overall standings, and this will be his ninth Cup start at Watkins. He’ll be looking for a good haul of points as his previous statistics reveal three top-five and five top-10 finishes.
If we go back to last year’s event at Watkins Glen, Edwards drove the Subway Ford Mustang to victory in the Nationwide Series, boosting his career total to 38 wins. The following day, he jumped into the No. 99 Fastenal Ford to a 14th-place finish, so if Edwards can notch up some serious points, can he make a dent in the deficit to second and first place overall?
According to Paddock Talk, this it what Edwards thinks of the Cheez-It 355: “I feel good about Watkins Glen. It’s a huge race for Kellogg’s… We sat on the pole there a few years ago, won the Nationwide race last year and had good runs and almost won the Cup race a couple years ago. I like that racetrack and the area. It’s a really fun race and it would be big to put Kellogg’s in victory lane.”
Let’s hope Edwards can close the deficit and put Jimmie Johnson under some pressure.
James Harris is a NASCAR writer for RantSports.com. Follow or Like him at GarglingGas