September may be the start of the chase for the NASCAR Sprint Cup, but NASCAR is also preparing to celebrate something else.
From Sept. 15 through Oct. 15, NASCAR will partner up with the Hispanic Scholarship Fund to celebrate Hispanic Heritage month. As part of their partnership, within every NASCAR Series there will be a dollars-per-lap donation program as well as short-films featuring several drivers.
With the dollars-per-lap donation program, within every lap led by Hispanic or Latin American drivers within every NASCAR Series, a $5 donation will be made to the Hispanic Scholarship Fund. Drivers who will be a part of the program include Juan Pablo Montoya, Aric Almirola, Nelson Piquet Jr., Miguel Paludo, German Quiroga, Bryan Ortiz, Jack Madrid and Daniel Suarez, all of Hispanic and Latin American heritage.
Throughout the new initative between NASCAR and the Hispanic Scholarship Fund, NASCAR becomes the latest sports league to celebrate Hispanic heritage month. Such leagues as the NFL and NBA have done similar programs in the past. The upcoming race weekend will be the kick-off for the program within all of the racing series.
The new program gives NASCAR an opportunity to reach one of its demographics within its fan base. The program also brings something fresh and new for each race weekend within the month and also for a good cause. It allows NASCAR to showcase many drivers and team members who have contributed to the sport, as well as showcases what may lay ahead in the future of the sport.