Brad Keselowski and Penske Racing Extend Their Partnership With Miller Lite
Brad Keselowski and Penske Racing will remain together for a couple of years.
Penske Racing announced on Wednesday that the team had reached a multi-year extension with Keselowski and sponsor Miller Lite. The new contract expands the relationship between all parties until 2017.
Moving forward in their partnership beginning in 2014, Miller Lite will continue as the primary sponsor for the No.2 car, but will cut down from the full 36-race schedule to sponsoring 24. Miller Lite will continue as an associate sponsor for the remaining 12. After more than 30 years, both Penkse Racing and MillerCoors will continue working together for at least another four seasons.
Keselowski as been a part of the working relationship of all parties involved, and has represented Penske and MillerCoors as the defending NASCAR Sprint Cup champion. Over the years, Keselowski has represented both parties in his own way and has given both Penkse and MillerCoors what they have been looking for. Their working relationship is one that could possibly turn into a long one, similar to Jeff Gordon and DuPont.
The only surprise about the announcement of the new deal was the cutback from the full 36-race season to the 24 races. Over the last couple of seasons, Miller Lite has been the sponsor for most of the races and considering their partnership, it just seems a bit odd cutting back.
Now with a partnership locked into 2017, Keselowski and everyone involved will have plenty of time to make their partnership grow.