I have been to well over 100 towns in Texas, and there none better than Austin. It is just be the perfect spot for the Formula One United States Grand Prix. The world comes to watch Formula One racing, and they are going to meet real Americans in Austin — a city that welcomes diversity and also knows how to show the world a good time. The food, the music — it is all fun and worthy of being the host city to such a great event.
There can be no doubt that everyone will gather at the sparkling Circuit of the Americas to see the man of the hour, none other than the newly-minted 2013 F1 Champion Sebastian Vettel. He and his Red Bull Racing team will have the spotlight this weekend in Texas. That said, the winner of last year’s race champion, Mercedes pilot Lewis Hamilton, has a number of fans that will be cheering the Brit on this week in Austin.
Starting today, the United States Grand Prix, in its second year in Austin, is once again draw over 250,000 people to the Circuit of the Americas track over three days. Drawing fans and attention is critical to the success of any sporting event.
The Circuit of the Americas is a wonderful track; Austin and the fans are key, but so are the businesses located in the United States. Sponsorship will ultimately make or break F1 in this country, and headed by Red Bull, there are already plenty of name sponsors on board.
The TV deal with NBC Universal was very important because of the amount of exposure it has brought to F1 in the United States. This week’s United States Grand Prix will air on NBC up against the NFL but it that kind of commitment to growing an audience that had the network write the check for the rights fee.
The real future of F1 is getting a U.S.-based team like Penske or Andretti Racing into the sport, but that could be years from happening. Right now, it is time to see if anyone can stop Vettel and Red Bull come Sunday in Austin.
Here is the weekend broadcast information.
Fri., November 15 on NBC Sports Network 1 p.m. ET – United States Grand Prix – Practice (There will be a replay 10 p.m.)
Sat., November 16 on CNBC at 1 p.m. ET – United States Grand Prix – Qualifying (There will be a two replays on NBCSN at 6:30 p.m. and again at 11 p.m.)
Sun., November 17 on NBC at 2 p.m. ET – The 2013 United States Grand Prix (There will be a replay on NBCSN at 6 p.m.)