Jeff Gordon's Latest Pepsi Max Car Prank is Hilarious

By Shane Phillips
Mike Dinovo-USA TODAY Sports

Spending more than half my life as a NASCAR and Dale Earnhardt Jr. fan, I have always loathed the No. 24 car and Jeff Gordon. For whatever reason, I found Gordon as a pompous, arrogant jerk with no sense of humor. But now that he has aged and earned the wise-old veteran status, Gordon has found his funny bone. Maybe it was his first wife that made him such a party-pooper, but whatever it was, I now have a new found respect for the No. 24 and his hilarious prank videos.

Teaming up with Pepsi Max, Gordon first introduced a hidden camera video where he is interested in buying a Chevrolet CamaroHe played a dorky little guy who looked like he didn’t know the first thing about a motor vehicle. Once having the car salesman fooled, Gordon opened up the Camaro and took the lucky guy on a joy ride he will never forget.

As if the first video didn’t do anything for Gordon and his popularity, some thought that the entire prank was a hoax or a choreographed stunt all planned by Pepsi. So, Pepsi and Gordon planned a high-speed chase between the race car driver and a policeman. The target, a skeptic who will be thrown in the back of Gordon’s pretend taxi.

I have to say, Gordon and Pepsi, once again, did not disappoint. The video and driving is masterful while the reaction of the victim is fantastic. He kicks the window in an attempt to get free and pleads with Gordon to just pull the car over. It was a perfectly executed prank that produced a reaction worth watching.

The future NASCAR Hall of Famer may not be scorching the competition on the track, but Gordon may have found his career after racing. Once retired, he could pursue his own prank show or a career in acting. Whether it is being a father or his new wife that has brought out this different person, Gordon better keep it up because it is great entertainment and a great way to grow his fanbase. I can’t wait for the next prank video. How about Gordon dressed up as a woman who drives like a maniac? I don’t know what Pepsi and Gordon have planned next, but it should be fun to watch.

Shane Phillips is a NASCAR Writer for Follow Shane on Twitter @ShaneRantSports, “Like” him on Facebook or add him to your network on Google. You can also email Shane at

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