The Cleveland Cavaliers unveiled their new home gold alternate uniforms Tuesday, for fans of “The Wine and Gold” you have to ask yourself, are they a bold step in the right direction or a boring, bland example of a team trying to sell more NBA merchandise.
Cavs owner Dan Gilbert would unveil the new alternate uniform on Twitter with Cavs color commentator, Austin Carr holding the new jersey up.
The new jersey, will make its debut in the home season opener, Oct 30th against the Washington Wizards, and will serve as a permanent home alternate to the traditional whites.
The gold jersey maintains current aspects of the current Cavaliers uniform design, as it has two narrow stripes of wine—burgundy—and the same font lettering. Instead of “Cleveland” on the away uniform or “Cavaliers” that the home uniform currently have, the gold jersey has the shortened Cavaliers nickname of “CAVS” across the front.
The alternate—like the home and away uniforms—has the “C-sword” alternate logo on the shorts and the team motto, “All For One, One For All” embroidered on the back neck collar.
While it may be applauded that the jersey is a respectable attempt at giving a nod to the Cavalier’s 40-plus years, the uniform itself looks more like a high school varsity jersey than a NBA uniform.
To put it in perspective, the new gold uniform looks like a lazy update of the Cavs D-League affiliate, the Canton Charge.
As mentioned in my previous column about the gold alternates, I felt that a gold alternate uniform shows that Gilbert appreciates Cleveland’s basketball past, and while there is no “Marquette-style” piping or even an updated Cavaliers logo, this uniform has no “old-school” feel and no real identity of its own that stands out.
Even the LeBron James-era uniforms—once thought of as among the best in the NBA—would be a welcome sight.
While the effort and attempt is noble, I have to say that the gold alternates are bland, boring and from a fashion sense, dead on arrival.
At least I got the “CAVS” prediction right.
Robert D. Cobb is the NBA Network Manager for Rant Media Network, Featured Writer of the Cleveland Cavaliers, and Featured Columnist for the Cleveland Browns and Arsenal Gunners.
In addition to covering the NBA, I also cover MLB, NFL, NHL and Champions League soccer news, rumors and opinions, please follow me on Twitter at @RobertCobb_76